The Boston Beer Company, Inc. ($SAM)

The CHEERS Act of 2026 accelerates depreciation for energy-efficient draft alcohol equipment from 39 to 15 years, reducing after-tax costs for bars and restaurants. The bill is in early stages (referred to Ways and Means, 5 cosponsors) with no guaranteed passage. At current estimated market impact, the bill would provide a modest tailwind for major beer and spirits producers with draft distribution — $TAP, $SAM, $STZ, $BF-B — by lowering customer upgrade costs.

→ Reduces after-tax cost of upgrading draft equipment for on-premise accounts by accelerating depreciation deductions; lowers customer's effective capital cost, encouraging faster replacement cycles.