Bill HR1778 would increase tax deductions for startup costs from $5k to $20k, reducing the net first-year burden for new enterprises. This quantitatively expands the customer base for business-formation beneficiary companies like Intuit ($INTU), Wix ($WIX), and PayPal ($PYPL). Current market data shows these three tickers have experienced near-term price declines (7-day changes of -2.07%, -1.55%, -1.17% respectively), making them cheaper entries ahead of potential bill momentum later in 2026.
→ a marginal increase in new business formation and higher retained cash per new business creates incremental demand for web presence, website building, and e-commerce tools
HR1778