VISIT USA Act

The VISIT USA Act (HR6128) was introduced in the House of Representatives on November 19, 2025, during the 119th Congress. This bill aims to transfer $160 million from the Travel Promotion Fund to Brand USA, an organization dedicated to promoting the United States as a premier travel destination. Currently, the bill has been referred to the House Committee on Energy and Commerce, indicating it is in the initial stages of the legislative process. This legislation authorizes the transfer of $160 million, but actual appropriation of these funds would require subsequent legislative action. The funding mechanism involves reallocating existing funds within the Travel Promotion Fund, rather than generating new revenue. The primary beneficiaries of this bill would be the tourism and hospitality sectors, as increased promotion of international travel to the U.S. could lead to higher visitor numbers and associated spending. As the bill is in an early stage, specific structural winners and losers are not yet clearly defined beyond the general tourism industry. Companies involved in travel services, accommodation, and related consumer spending could see a positive impact if the bill progresses and the funds are effectively utilized to boost international tourism. However, without specific market data, no direct stock price movements can be attributed. The bill's sponsor, Rep. Bilirakis, Gus M. [R-FL-12], is a Republican from Florida, a state with a significant tourism industry, which provides some context for the bill's introduction. No recent Presidential Actions provided are directly relevant to the VISIT USA Act. The Presidential Memoranda issued on April 20, 2026, focus on domestic energy and infrastructure sectors, invoking the Defense Production Act to accelerate development in grid infrastructure, large-scale energy, natural gas, coal supply chains, and domestic petroleum production. These actions do not amplify or conflict with the objectives of the VISIT USA Act, which targets international tourism promotion. The next steps for HR6128 involve committee consideration, potential hearings, markups, and a vote within the House Committee on Energy and Commerce. If it passes committee, it would then be eligible for a vote by the full House. Subsequently, it would need to pass the Senate and be signed by the President to become law.