Award NoticePosted Apr 1, 2026

AoI-0001 Campaign Management Tool

Air Force and Space Force · FA3002 338 ESS CC

Stage
Awarded
NAICS
513210
Value
$15.0M
Solicitation
FA300225SC002
Set-aside
No Set aside used
PSC
7A21
Place
San Antonio, TX, USA
Contact
Melody Taylor (melody.taylor@us.af.mil)

No listed company matched (Materiality N/A)

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CSV Email

Capture briefs (a one-page, shareable copy of this page) are part of Pro. The CSV here holds the notice, its timeline and past awards.

Where this opportunity stands

Every notice posted under solicitation FA300225SC002 in this department, oldest first.

Early notice
  • Jul 22, 2026
    Special Notice
    Open
  • Jul 29, 2026
    Special Notice
    Open
  • Aug 13, 2026
    Special Notice
    Open
Solicitation
None posted
Award
  • Apr 1, 2026 · this notice
    Award Notice
    OGILVY PUBLIC RELATIONS WORLDWIDE LLC · $15.0M

Next steps for this stage

Standard steps for the notice type; not advice about this buyer.

  • Note the winner and the end of the period of performance for the recompete.
  • Follow the agency to see the next notice for this work.

What the notice says

The United States Department of the Air Force (DAF) Air Education and Training Command (AETC) seeks to modernize its marketing and communications operations to enhance recruitment effectiveness, improve operational efficiency, and maximize return on investment. This will be achieved through an advanced, AI-enabled Marketing and Communications Campaign Management System: a unified, cloud-based platform for managing the full complexity of marketing and communications operations. The contractor shall provide a comprehensive, integrated, and scalable solution that integrates specialized applicatio… (show all)

ns, proprietary AI, and siloed data into a single, coherent workflow. This system will enable the DAF to leverage its internal capabilities, data assets, and personnel to create authentic, targeted recruitment campaigns, addressing challenges such as fragmented marketing efforts, untapped internal capabilities, and the need for rapid content creation and data-driven optimization. The primary focus is to improve efficiency, optimize performance, and enhance the effectiveness of marketing and communication campaigns.

Who won similar work

56 award notices on SAM.gov in the last 24 months. Matched by: Same agency (Air Force and Space Force), same product/service code (PSC) 7A21.

Single-winner award sizes (56): middle half $80K to $690K, median $269K; range $28K to $317.8M.

WinnerAwardsValueLast
CARAHSOFT TECHNOLOGY CORP3$3.2MSep 30, 2026
CURTISS-WRIGHT DS, INC.3$783KJun 9, 2026
The MathWorks, Inc.2$10.3MJan 12, 2026
Ansys Government Initiatives, LLC2$2.6MDec 31, 2025
DATAMINR, INC.1$317.8MAug 27, 2026
ECHELON SERVICES, LLC1$3.5MFeb 6, 2025
BOEING DIGITAL SOLUTIONS, INC.1$2.1MMay 30, 2025
ADA CORE TECHNOLOGIES, INC.1$1.4MMar 25, 2025
JOHNSON CONTROLS, INC1$1.2MAug 5, 2025
IDEA ENTITY CORPORATION1$1000KJul 23, 2026

Value counts single-winner awards. "Shared" awards are multiple-award contracts that list every winner with the same total ceiling; that ceiling is not one company's win, so it is not added in. Revenue next to a ticker is the company's last annual revenue from its 10-K.

Latest awards

Competitive landscape

For the 8 most frequent past winners above. Lobbying is matched by the company's exact name or exact ticker; agencies are as named on the filings.

  • 0 of these past winners lobbied Air Force, Dept of since 2024 (0 filings)
  • 0 of their lobbyists list a past Air Force, Dept of job
  • No corporate PAC money from them to the overseeing committees since 2024
  • 0 foreign-agent (FARA) registrations
See who and the source records with Pro

Policy around it

Bills the past winners named while lobbying this agency's issues, rules from the department, and executive orders that name the agency, last 12 months.

  • 0 bills named on the past winners' lobbying filings
  • 32 rules from the department in the last 12 months
  • 0 executive orders naming the agency in the last 12 months
See who and the source records with Pro

Market

For past winners matched exactly to a listed company. Insider trades are open-market buys and sells (Form 4) in the last 90 days, shown as facts; our own study found insiders do not reliably buy ahead of awards. A sale marked 10b5-1 was made under a trading plan set up in advance.

  • 0 of the past winners are listed companies
  • 0 insider buys and 0 insider sells at them in the last 90 days
See who and the source records with Pro

Sources: SAM.gov notices and award notices; Senate LDA lobbying filings; FEC filings; FARA; Federal Register; congress.gov; SEC Form 4. Every row above links to its record.

Companies are matched to tickers by exact name only. A company we could not match shows no market rows; that is a miss, not a finding.