VISIT USA Act
BULLISHThe VISIT USA Act, an early-stage bill, proposes transferring $160M from existing Travel Promotion Fund balances to Brand USA for increased international tourism marketing. The bill has been referred to committee with a companion in the House; no markup or vote has occurred. If enacted, it would create moderate upside for US hotels, airlines, and OTAs exposed to inbound travel demand.
→ Increased marketing spend drives incremental inbound tourist arrivals to the US, raising hotel occupancy rates and revenue per available room across gateway and leisure destinations