HR7797 (Toll Evasion Prevention and Plate Visibility Act) is an early-stage bill referred to committee in March 2026 that bans sale of license plate obscuring products and counterfeit plates, enforced by the FTC. The bill authorizes zero funding and targets a niche product category. For online marketplaces AMZN, EBAY, and ETSY, compliance costs are negligible relative to total revenue. Market impact is minimal.
→ Compliance costs to identify and remove prohibited listings. Etsy's revenue from plate-related items is immaterial; the platform's core is handmade crafts and vintage goods.
HR7797