To prohibit a person from making a misleading recycled content claim in advertising, marketing, selling, or offering for sale a product to a consumer, and for other purposes.

HR7502, titled 'To prohibit a person from making a misleading recycled content claim in advertising, marketing, selling, or offering for sale a product to a consumer, and for other purposes,' was introduced in the House on February 11, 2026. It was subsequently referred to the House Committee on Energy and Commerce on the same day. As of April 7, 2026, the bill remains in the early stages of the legislative process, having only been referred to committee. This bill does not authorize or appropriate any direct funding. Instead, it establishes a regulatory framework that would impose new compliance requirements on companies. The mechanism of impact is through increased operational and legal costs associated with meeting a federal standard for 'recycled content' claims and potential enforcement actions by the Federal Trade Commission for non-compliance. There is no direct money trail in terms of government spending or grants; rather, the financial impact is on the private sector through regulatory burden. Companies in the Consumer and Manufacturing sectors that utilize 'recycled content' claims in their product marketing are the primary entities affected. Specifically, major consumer goods companies such as The Procter & Gamble Company ($PG), The Coca-Cola Company ($KO), PepsiCo, Inc. ($PEP), Kimberly-Clark Corporation ($KMB), and Colgate-Palmolive Company ($CL) would be subject to these new standards. These companies frequently market products with recycled content or sustainable packaging initiatives. The bill creates a structural disadvantage for companies that currently make unsubstantiated claims or would incur significant costs to verify and comply with new federal standards. Recent market data for these companies shows mixed performance. The Procter & Gamble Company ($PG) is currently at $142.77, down 1.35% over 7 days and 7.29% over 30 days. The Coca-Cola Company ($KO) is at $77.22, up 1.25% over 7 days and 0.25% over 30 days. PepsiCo, Inc. ($PEP) is at $156.73, down 0.06% over 7 days and 2.47% over 30 days. Kimberly-Clark Corporation ($KMB) is at $96.99, up 0.66% over 7 days but down 7.55% over 30 days. Colgate-Palmolive Company ($CL) is at $84.53, down 1.4% over 7 days and 8.78% over 30 days. The bill's early stage means its potential impact is not yet reflected in these trends, which are influenced by broader market and company-specific factors. For this bill to progress, it must be considered and passed by the House Committee on Energy and Commerce, then passed by the full House, and subsequently go through a similar process in the Senate before potentially being signed into law.