To ensure that Write Your Own companies can sell private flood insurance products that compete with National Flood Insurance Program products.

HR5608, introduced on September 26, 2025 by Rep. Steube (R-FL), directly amends Section 1345 of the National Flood Insurance Act to prohibit FEMA from restricting WYO participants from selling private flood insurance. The bill text is clear: FEMA cannot include non-compete clauses in WYO agreements as a condition of program participation. This is a deregulatory move that unlocks a new market without appropriating any federal funds. The money trail is straightforward: currently, WYO insurers can only sell NFIP policies through the program, earning a commission from FEMA. HR5608 removes that restriction, allowing these same insurers to underwrite private flood policies at market rates, set their own pricing, and retain full underwriting profit. The private flood market in the U.S. is estimated at several billion dollars in premium, currently dominated by a few specialists. Large P&C carriers with existing WYO infrastructure and distribution can now enter directly, using their agent networks and claims systems. Structural winners are the publicly traded P&C carriers that are WYO participants: Allstate, Travelers, Progressive, and Cincinnati Financial. Each has established homeowners books and agent distribution. The bill creates a new addressable market for flood coverage — especially relevant in coastal and inland flooding zones. These carriers have cat modeling expertise and can price private flood risk more granularly than NFIP's standardized rates. Losers are NFIP-exclusive agents and re-insurers of NFIP risk, though the bill specifically preserves existing NFIP structure. Real market data as of April 29, 2026 shows the sector in mixed short-term action. Allstate at $212.33 sits near its 52-week high of $219.48; 7-day down 1.95% but 30-day up 2.44%. Travelers at $302.25 is 3.57% higher over 30 days but down 1.65% in the last week. Progressive at $200.66 is essentially flat over 30 days (-0.36%) and trading near its 52-week low of $192.02 — a notable discount relative to its long-term growth trend. Cincinnati Financial at $163.22 is up 4.35% over 30 days. The 7-day dip across all four likely reflects general market rotation out of insurance ahead of earnings; the structural case for HR5608 is independent of these short-term moves. Legislative timeline: HR5608 was referred to the House Financial Services Committee on introduction day. It has 2 cosponsors from Florida (Patronis, Ezell) and an identical Senate companion (S2053) referred to Banking, Housing, and Urban Affairs. This is early stage — committee markup, floor vote, and bicameral reconciliation remain. Given the narrow scope and bipartisan appeal of flood insurance reform, passage probability in the 119th Congress is moderate but not guaranteed. No further actions have occurred since September 2025.