NO ICE ADs Act
Summary
The NO ICE ADs Act (HR7395) is an early-stage bill prohibiting DHS from spending funds on TV ads promoting ICE. It has no funding authorization, no market impact, and is unlikely to advance given its referral to multiple committees and lack of Republican cosponsors. The bill is purely symbolic and does not affect any public company's revenue.
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Key Takeaways
- 1.HR7395 is a symbolic bill with zero funding and zero market impact.
- 2.No public company is affected; DHS TV ad spending on ICE promotion is negligible.
- 3.The bill has no Republican cosponsors and faces long odds in a divided Congress.
Market Implications
No market implications. The bill does not affect any sector, company, or revenue stream. Retail investors should not trade on this news.
Full Analysis
- What happened: On February 5, 2026, Rep. Wesley Bell (D-MO) introduced HR7395, the NO ICE ADs Act, which would prohibit DHS from using funds to produce or broadcast TV advertisements promoting ICE. The bill was referred to three committees (Judiciary, Homeland Security, Ways and Means) and subsequently to a subcommittee. It has 4 Democratic cosponsors and no Republican support. 2) Money trail: The bill authorizes zero dollars. It is a prohibition on existing spending, not a new appropriation. DHS's total advertising budget is a tiny fraction of its $60B+ budget, and ICE promotional ads represent an even smaller subset. 3) Convergence: No related signals or procurement connect to this bill. It is an isolated, symbolic measure. 4) Winners/losers: No public company is materially affected. TV ad platforms (GOOGL, META, AMZN, NFLX) see zero revenue impact from the loss of this specific government ad buyer. 5) Timeline: The bill is in early committee stage with no hearings scheduled. Given partisan sponsorship and procedural hurdles, it has virtually no chance of passage in the 119th Congress.
Key Legislators
Connected Signals
Matched on shared policy language across AI analyses, with ticker & timing weight
FERMI FORWARD DISCOVERY GROUP, LLC: $2.4B Department of Energy Contract
DELL FEDERAL SYSTEMS L.P: $1.0B Department of Veterans Affairs Contract
VERTEX AEROSPACE LLC: $571M General Services Administration Contract
OPTUM PUBLIC SECTOR SOLUTIONS, INC.: $641M Department of Veterans Affairs Contract
HII MISSION TECHNOLOGIES CORP: $638M General Services Administration Contract
SCIENCE APPLICATIONS INTERNATIONAL CORPORATION: $582M General Services Administration Contract
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