Notice of Intent to Sole Source: Ad Walls LLC -Hawaii Air National Guard Recruitment Advertising in Hawaii Malls and Shopping Centers
Army · W7M4 USPFO ACTIVITY HIANG 154
Capture briefs (a one-page, shareable copy of this page) are part of Pro. The CSV here holds the notice, its timeline and past awards.
Where this opportunity stands
Every notice posted under solicitation W50SLF-26-Z-1CC7 in this department, oldest first.
- Aug 7, 2026 · this noticeSpecial Notice
Next steps for this stage
Standard steps for the notice type; not advice about this buyer.
- Answer the notice: this is when the requirement can still be shaped.
- Contact the contracting officer named on the notice.
- Check who won similar work; they are the likely bidders.
What the notice says
The Hawaii Air National Guard (HIANG) intends to issue a sole source, firm-fixed-price contract to Ad Walls LLC. The authority permitting other than full and open competition for this acquisition is 10 U.S.C. 3204(a)(1), as implemented by Revolutionary Federal Acquisition Regulation Overhaul (RFO) 6.103-1, "Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements." A Request for Quote (RFQ) will be issued to Ad Walls LLC to provide advertising services to engage with the target demographic (18-25 year old physically fit young adults) for potential recruitm… (show all)
ent into the HIANG. The work includes providing mall and shopping center billboard-style advertising at various locations to showcase and promote Hawaii Air National Guard mission sets. Ad Walls LLC is the only source capable of providing the required advertising services at the specified locations because they hold the exclusive rights for large-format, billboard-style media at the malls and shopping centers listed in the Statement of Work. Ad Walls LLC is the sole provider for this specific type of advertising on the properties listed below, making them the only vendor capable of fulfilling the government's requirement. Windward Mall Kapolei Shopping Center Kapolei Commons Walmart Honolulu Ka Makana Ali?i Moanalua Center Stadium Marketplace Pearlridge Center Pearl Highlands Center Aina Haina Shopping Center Maui Mall (Kahului, Maui) Kukui Grove Center (Lihue, Kauai) The designated North American Industry Classification System (NAICS) Code is 541850, Indoor and Outdoor Display Advertising, with a corresponding size standard in number of dollars is: $34.5 million. The period of performance is estimated to be from September 30, 2026, to September 29, 2027. Please note that this notice of intent is not a request for competitive quotes. However, any interested party who believes it can meet the requirements is invited to submit a complete and detailed capability statement in writing. The response must show clear, compelling, and convincing evidence that competition would be advantageous to the Government. Capability statements must be submitted no later than 7:00 AM Hawaii Standard Time, 24 August 2026, to Jonathan Ringor at jonathan.a.ringor.mil@army.mil with W50SLF-26-Z-1CC7 in the subject line. No telephone responses will be accepted. A determination by the Government not to compete this proposed procurement based upon responses to this notice is solely within the discretion of the Government. This notice does not obligate the Government to award a contract or to pay for any information provided in response.
Who won similar work
16 award notices on SAM.gov in the last 24 months. Matched by: Same agency (Army), same product/service code (PSC) R701.
Single-winner award sizes (16): middle half $50K to $566K, median $114K; range $11K to $985K.
| Winner | Awards | Value | Last |
|---|---|---|---|
| LEARFIELD COMMUNICATIONS, LLC | 2 | $100K | Jul 13, 2026 |
| MARCH MARKETING LLC | 1 | $985K | Sep 30, 2026 |
| ARILLIC LLC | 1 | $980K | Oct 2, 2025 |
| BLUEPRINT CREATIVE GROUP, LLC | 1 | $773K | Sep 29, 2026 |
| RC STRATEGIES LLC | 1 | $640K | Jul 31, 2025 |
| DBASE MEDIA, LLC | 1 | $541K | Jul 10, 2026 |
| DMVHUB, INC | 1 | $368K | Jun 18, 2025 |
| THRIVE POP, LLC | 1 | $222K | Sep 26, 2026 |
| DIRECTIONAL AD-VANTAGE HOLDINGS, LLC | 1 | $128K | Jun 10, 2026 |
| LEARFIELD COMMUNICATIONS Laramie WY 82071 USA | 1 | $100K | Aug 28, 2025 |
Value counts single-winner awards. "Shared" awards are multiple-award contracts that list every winner with the same total ceiling; that ceiling is not one company's win, so it is not added in. Revenue next to a ticker is the company's last annual revenue from its 10-K.
- Sep 30, 2026MARCH MARKETING LLC$985KNMARNG Recruiting Marketing Package ServicesNo listed company matched (Materiality N/A)
- Sep 29, 2026BLUEPRINT CREATIVE GROUP, LLC$773KMarketing and Advertising Services - Amendment 01No listed company matched (Materiality N/A)
- Sep 26, 2026THRIVE POP, LLC$222KNew Mexico Air National Guard (NMANG) Advertising ServicesNo listed company matched (Materiality N/A)
- Jul 13, 2026LEARFIELD COMMUNICATIONS, LLC$50KUConn Athletics MarketingNo listed company matched (Materiality N/A)
- Jul 10, 2026DBASE MEDIA, LLC$541KNEARNG Targeted Advertising with AINo listed company matched (Materiality N/A)
- Jun 10, 2026DIRECTIONAL AD-VANTAGE HOLDINGS, LLC$128KALANG Digital MarketingNo listed company matched (Materiality N/A)
- Apr 1, 2026Pacific Radio Group, Inc.$80KHawaii Radio Advertising CampaignNo listed company matched (Materiality N/A)
- Oct 2, 2025ARILLIC LLC$980KOHARNG Rec & Ret Digital Content SpecialistNo listed company matched (Materiality N/A)
- Sep 30, 2025CROSSHAIR MEDIA PLACEMENT, LLC$50KIowa Public BroadcastingNo listed company matched (Materiality N/A)
- Sep 2, 2025AUDACY OPERATIONS, LLC$81KLouisiana Air National Guard Recruiter AdvertisingNo listed company matched (Materiality N/A)
Competitive landscape
For the 8 most frequent past winners above. Lobbying is matched by the company's exact name or exact ticker; agencies are as named on the filings.
- 0 of these past winners lobbied Army, Dept of (Corps of Engineers) or Army, Dept of (Other) or Natl Guard since 2024 (0 filings)
- 0 of their lobbyists list a past Army, Dept of (Corps of Engineers) or Army, Dept of (Other) or Natl Guard job
- No corporate PAC money from them to the overseeing committees since 2024
- 0 foreign-agent (FARA) registrations
Policy around it
Bills the past winners named while lobbying this agency's issues, rules from the department, and executive orders that name the agency, last 12 months.
- 0 bills named on the past winners' lobbying filings
- 32 rules from the department in the last 12 months
- 0 executive orders naming the agency in the last 12 months
Market
For past winners matched exactly to a listed company. Insider trades are open-market buys and sells (Form 4) in the last 90 days, shown as facts; our own study found insiders do not reliably buy ahead of awards. A sale marked 10b5-1 was made under a trading plan set up in advance.
- 0 of the past winners are listed companies
- 0 insider buys and 0 insider sells at them in the last 90 days
Sources: SAM.gov notices and award notices; Senate LDA lobbying filings; FEC filings; FARA; Federal Register; congress.gov; SEC Form 4. Every row above links to its record.
Companies are matched to tickers by exact name only. A company we could not match shows no market rows; that is a miss, not a finding.