Intent to Sole Source - AEMO Marketing Analytical Support
Army Mission and Installation Contracting Command (MICC) · W6QM MICC-FT KNOX
Capture briefs (a one-page, shareable copy of this page) are part of Pro. The CSV here holds the notice, its timeline and past awards.
Where this opportunity stands
Every notice posted under solicitation W9124D25CA021 in this department, oldest first.
- May 23, 2025 · this noticeAward NoticeSERCO INC · $427K
- May 23, 2025Justification (Sole Source)Open
Next steps for this stage
Standard steps for the notice type; not advice about this buyer.
- Note the winner and the end of the period of performance for the recompete.
- Follow the agency to see the next notice for this work.
What the notice says
Serco Inc, has been awarded a firm-fixed price contract on a sole-source basis for the following requirement. To ensure continuity of highly specialized services, that are critical to AEMO's mission. The resulting contract will support AEMO Marketing Analytical Support to provide comprehensive data engineering and analytics support to meet its organizational mission. The support encompasses the design and maintenance of data repositories, datasets, data extracts, analysis, synchronization with relevant Army systems (e.g., Enterprise Marketing Management System (EMMS), Data Warehouse (DHW), Lea… (show all)
ds and Mission Awards (LEMA) databases, Army Recruiting Information Support System (ARISS), and Vantage) and multiple third-party systems to support marketing analytics (e.g., Google Analytics, Adobe Experience Manager, Sprinklr, and Datorama). The functionality and integration of these systems enables AEMO's Data & Performance team to provide recruiters with clear, actionable, understandable, and agile marketing intelligence, to provide Accessions Commanders & Staffs with a persistent set of marketing capabilities, and to provide Army Senior Leaders with detailed marketing analysis on demand. AEMO's dashboard solutions rely on real time data, updated multiple times each day, to provide immediate feedback and insights for Army leaders throughout the Accessions Enterprise. The period of performance for this contract is approximately 28 May 2025 through 27 May 2026.
Who won similar work
5 award notices on SAM.gov in the last 24 months. Matched by: Same agency (Army Mission and Installation Contracting Command (MICC)), same product/service code (PSC) R699.
Single-winner award sizes (5): middle half $151K to $6.7M, median $4.4M; range $143K to $7.3M.
| Winner | Awards | Value | Last |
|---|---|---|---|
| JP LOGISTICS & CONSULTING, LLC | 2 | $14.0M | Sep 12, 2026 |
| T47 INTERNATIONAL, INC. | 1 | $4.4M | Jun 17, 2025 |
| THE GLOCOMS GROUP INC | 1 | $151K | Mar 26, 2026 |
| WELCOME AMERICA INC | 1 | $143K | Jun 6, 2025 |
Value counts single-winner awards. "Shared" awards are multiple-award contracts that list every winner with the same total ceiling; that ceiling is not one company's win, so it is not added in. Revenue next to a ticker is the company's last annual revenue from its 10-K.
- Sep 12, 2026JP LOGISTICS & CONSULTING, LLC$6.7MUSAG DHR, Fort Bragg ID Card Services
- Sep 1, 2026JP LOGISTICS & CONSULTING, LLC$7.3MUSARC DEERS Support Services
- Mar 26, 2026THE GLOCOMS GROUP INC$151KRoman Catholic Religious Educator Coordinator
- Jun 17, 2025T47 INTERNATIONAL, INC.$4.4MARCENT ACCESS CONTROL
- Jun 6, 2025WELCOME AMERICA INC$143KTRADOC Band Army 250th Birthday Concert
Competitive landscape
For the 4 most frequent past winners above. Lobbying is matched by the company's exact name or exact ticker; agencies are as named on the filings.
- 0 of these past winners lobbied Army, Dept of (Corps of Engineers) or Army, Dept of (Other) or Natl Guard since 2024 (0 filings)
- 0 of their lobbyists list a past Army, Dept of (Corps of Engineers) or Army, Dept of (Other) or Natl Guard job
- No corporate PAC money from them to the overseeing committees since 2024
- 0 foreign-agent (FARA) registrations
Policy around it
Bills the past winners named while lobbying this agency's issues, rules from the department, and executive orders that name the agency, last 12 months.
- 0 bills named on the past winners' lobbying filings
- 32 rules from the department in the last 12 months
- 0 executive orders naming the agency in the last 12 months
Market
For past winners matched exactly to a listed company. Insider trades are open-market buys and sells (Form 4) in the last 90 days, shown as facts; our own study found insiders do not reliably buy ahead of awards. A sale marked 10b5-1 was made under a trading plan set up in advance.
- 0 of the past winners are listed companies
- 0 insider buys and 0 insider sells at them in the last 90 days
Sources: SAM.gov notices and award notices; Senate LDA lobbying filings; FEC filings; FARA; Federal Register; congress.gov; SEC Form 4. Every row above links to its record.
Companies are matched to tickers by exact name only. A company we could not match shows no market rows; that is a miss, not a finding.