Intent to Sole Source Boise State University E-sports Advertising
Army · W7M5 USPFO ACTIVITY IDANG 124
Capture briefs (a one-page, shareable copy of this page) are part of Pro. The CSV here holds the notice, its timeline and past awards.
Where this opportunity stands
This notice has no solicitation number, so earlier and later notices cannot be tied to it.
- Aug 18, 2026 · this noticeSpecial Notice
Next steps for this stage
Standard steps for the notice type; not advice about this buyer.
- Answer the notice: this is when the requirement can still be shaped.
- Contact the contracting officer named on the notice.
- Check who won similar work; they are the likely bidders.
What the notice says
The Idaho Air National Guard (the Government) intends to issue a Firm-Fixed-Price order to a single source, Boise State University, on or about 10 September 2026. The Idaho Air National Guard Recruiting has a requirement to engage with a highly-specific, collegiate-aged demographic (e.g., ages 18-30) within the state of Idaho in support of its recruiting mission. To achieve this, the agency requires a partnership that provides direct and authentic integration with the gaming and E-Sports programs at Boise State University. Boise State University operates the largest and only major E-Sports pro… (show all)
gram in the state of Idaho. This program provides the Idaho Air National Guard with unique and unparalleled access to its target recruiting demographic through prominent branding, direct student engagement, and established events, including a High School Championship league that extends reach into a key recruitment pool. This existing ecosystem of young gamers and the platform to connect with them is unique to Boise State University. The specific nature of the E-Sports program, including its established viewership, large-scale participation in high school events, and significant social media following, makes it the only responsible source capable of meeting the Government's requirements for this specific marketing and recruiting initiative. No other organization in the state of Idaho offers a comparable E-Sports platform with this level of reach and integration. This notice of intent is not a request for competitive quotations. However, all responsible sources may submit a capability statement, proposal, or quotation, which shall be considered by the Government. The Government will consider responses received within 15 business days of issuance of this notice. Information received will normally be considered solely for the purpose of determining whether or not to conduct a full and open competitive procurement. The Government will not pay for any information received in response to this announcement. A determination not to compete this requirement based upon responses to this notice is solely within the discretion of the Government. Contractors should be aware of the following information: Contractors must include the following information: Points of contact, addresses, email addresses, phone numbers. Identification as a large U.S. business, a small U.S. business, or a foreign business, based on the NAICS code for this effort listed above. Identification of any other socioeconomic status (Women-Owned Small Business, 8(a), Service Disabled Veteran Owned Small Business, etc.). Company CAGE Code or Unique Entity ID (SAM). In your response, you must address how your organization and its services can meet the unique requirements specified above. Submitted information shall be UNCLASSIFIED. Responses are limited to 10 pages in a Microsoft Word compatible format. Responses should be emailed to Treyvlin Jones at treyvlin.jones@us.af.mil no later than 2 September 2026, 3:00 PM EST. Any questions should be directed through email; telephone inquiries will not be accepted. Notice to Offeror(s)/Supplier(s): Funds are not presently available for this effort. No award will be made under this Notice of Intent until funds are available. The Government reserves the right to cancel this action. In the event the Government cancels this action, the Government has no obligation to reimburse an offeror for any costs.
Who won similar work
16 award notices on SAM.gov in the last 24 months. Matched by: Same agency (Army), same product/service code (PSC) R701.
Single-winner award sizes (16): middle half $50K to $566K, median $114K; range $11K to $985K.
| Winner | Awards | Value | Last |
|---|---|---|---|
| LEARFIELD COMMUNICATIONS, LLC | 2 | $100K | Jul 13, 2026 |
| MARCH MARKETING LLC | 1 | $985K | Sep 30, 2026 |
| ARILLIC LLC | 1 | $980K | Oct 2, 2025 |
| BLUEPRINT CREATIVE GROUP, LLC | 1 | $773K | Sep 29, 2026 |
| RC STRATEGIES LLC | 1 | $640K | Jul 31, 2025 |
| DBASE MEDIA, LLC | 1 | $541K | Jul 10, 2026 |
| DMVHUB, INC | 1 | $368K | Jun 18, 2025 |
| THRIVE POP, LLC | 1 | $222K | Sep 26, 2026 |
| DIRECTIONAL AD-VANTAGE HOLDINGS, LLC | 1 | $128K | Jun 10, 2026 |
| LEARFIELD COMMUNICATIONS Laramie WY 82071 USA | 1 | $100K | Aug 28, 2025 |
Value counts new single-winner awards. "Shared" awards are multiple-award contracts that list every winner with the same total ceiling (same contract, or the same office, day and amount); that ceiling is not one company's win, so it is not added in. Contract modifications are not new awards and are not added in either. Revenue next to a ticker is the company's revenue over the latest 12 months in its SEC filings.
- Sep 30, 2026MARCH MARKETING LLC$985KNMARNG Recruiting Marketing Package ServicesNo listed company matched (Materiality N/A)
- Sep 29, 2026BLUEPRINT CREATIVE GROUP, LLC$773KMarketing and Advertising Services - Amendment 01No listed company matched (Materiality N/A)
- Sep 26, 2026THRIVE POP, LLC$222KNew Mexico Air National Guard (NMANG) Advertising ServicesNo listed company matched (Materiality N/A)
- Jul 13, 2026LEARFIELD COMMUNICATIONS, LLC$50KUConn Athletics MarketingNo listed company matched (Materiality N/A)
- Jul 10, 2026DBASE MEDIA, LLC$541KNEARNG Targeted Advertising with AINo listed company matched (Materiality N/A)
- Jun 10, 2026DIRECTIONAL AD-VANTAGE HOLDINGS, LLC$128KALANG Digital MarketingNo listed company matched (Materiality N/A)
- Apr 1, 2026Pacific Radio Group, Inc.$80KHawaii Radio Advertising CampaignNo listed company matched (Materiality N/A)
- Oct 2, 2025ARILLIC LLC$980KOHARNG Rec & Ret Digital Content SpecialistNo listed company matched (Materiality N/A)
- Sep 30, 2025CROSSHAIR MEDIA PLACEMENT, LLC$50KIowa Public BroadcastingNo listed company matched (Materiality N/A)
- Sep 2, 2025AUDACY OPERATIONS, LLC$81KLouisiana Air National Guard Recruiter AdvertisingNo listed company matched (Materiality N/A)
Competitive landscape
For the 8 most frequent past winners above. Lobbying is matched by the company's exact name or exact ticker; agencies are as named on the filings.
- 0 of these past winners lobbied Army, Dept of (Corps of Engineers) or Army, Dept of (Other) or Natl Guard since 2024 (0 filings)
- 0 of their lobbyists list a past Army, Dept of (Corps of Engineers) or Army, Dept of (Other) or Natl Guard job
- No corporate PAC money from them to the overseeing committees since 2024
- 0 foreign-agent (FARA) registrations
Policy around it
Bills the past winners named while lobbying this agency's issues, rules from the department, and executive orders that name the agency, last 12 months.
- 0 bills named on the past winners' lobbying filings
- 32 rules from the department in the last 12 months
- 0 executive orders naming the agency in the last 12 months
Market
For past winners matched exactly to a listed company. Insider trades are open-market buys and sells (Form 4) in the last 90 days, shown as facts; our own study found insiders do not reliably buy ahead of awards. A sale marked 10b5-1 was made under a trading plan set up in advance.
- 0 of the past winners are listed companies
- 0 insider buys and 0 insider sells at them in the last 90 days
Sources: SAM.gov notices and award notices; Senate LDA lobbying filings; FEC filings; FARA; Federal Register; congress.gov; SEC Form 4. Every row above links to its record.
Companies are matched to tickers by exact name, including the subsidiaries a company lists in its SEC filings. A company we could not match shows no market rows; that is a miss, not a finding.