Combined Synopsis/SolicitationPosted Aug 18, 2026·Responses due Sep 1, 2026

NMARNG Recruiting Marketing Package Services

Army · W7NQ USPFO ACTIVITY NM ARNG

Stage
Open solicitation
NAICS
541810
Value
Not stated
Solicitation
W912J326QA005
Set-aside
Small Business Set Aside - Total
PSC
R701
Place
Santa Fe, NM, USA
Contact
Amber Sena (amber.n.sena.mil@army.mil)
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CSV Email

Capture briefs (a one-page, shareable copy of this page) are part of Pro. The CSV here holds the notice, its timeline and past awards.

Where this opportunity stands

Every notice posted under solicitation W912J326QA005 in this department, oldest first.

Early notice
None posted
Solicitation
  • Aug 2, 2026
    Combined Synopsis/Solicitation
    Open
  • Aug 5, 2026
    Combined Synopsis/Solicitation
    Open
  • Aug 5, 2026
    Combined Synopsis/Solicitation
    Open
  • Aug 13, 2026
    Combined Synopsis/Solicitation
    Open
  • Aug 14, 2026
    Combined Synopsis/Solicitation
    Open
  • Aug 18, 2026 · this notice
    Combined Synopsis/Solicitation
Award
Not yet. Typical award: Aug 28, 2026 to Oct 7, 2026, middle of the range Sep 13, 2026.
Measured from 1578 past solicitations at Dept of the Army that later posted an award (middle half of cases, counted from Aug 2, 2026).
Responses are due Sep 1, 2026, so an award before then is unlikely; past cases include short solicitations.

Next steps for this stage

Standard steps for the notice type; not advice about this buyer.

  • Decide bid or no bid before the response deadline.
  • Look at the past winners for likely competitors and teaming partners.
  • Follow the opportunity to hear about amendments and the award.

What the notice says

Solicitation Amendment 1 has been issued. A Questions and Answers Document 1 has been issued A revised Performance Work Statement has been issued. The Combined Synopsis/Solicitation verbiage has been updated Combined Synopsis Solicitation Document has been attached to make for ease of reading. The deadline for questions and request for information has passed, no further questions or requset for infomraiton will be accepted. --------------------------------------------------------------------------------------------------------------------- The solicitation offer date has been corrected and cha… (show all)

nged from August 12 to August 17 to match the SF1449. Attachmetn 4, price matrix has been removed, along with paragraph 3.2, the price matrix is no longer required to be submitted with you quote. A questions and answers document will be posted shortly, please check back frequently for updated questions and answer documents. --------------------------------------------------------------------------------------------------------------------- Combined Synopsis/Solicitation: NMARNG Recruiting Marketing Package Services 1.0 General Information 1.1 Combined Synopsis/Solicitation: This document constitutes a combined synopsis/solicitation for commercial services prepared in accordance with RFO FAR 12.202(b)(1). This is the only solicitation; quotes are being requested, and a separate written solicitation will not be issued. This solicitation is issued as a Request for Quotation (RFQ). 1.2 Solicitation Number: W912J326QA005 1.3 Governing Regulations: This solicitation is governed by the regulations effective February 1, 2026, under Class Deviation 2026-O0028 � Revolutionary FAR Overhaul (RFO) Part 12, and DFARS Part 212. 1.4 Small Business Classification: This acquisition is a total small business set-aside. 1.4.1 NAICS Code: 541810 � Advertising Agencies 1.4.2 Size Standard: $25.5 Million 1.4.3 Product Service Code (PSC): R701 � Support, Management: Advertising 1.5 System for Award Management (SAM): To be eligible for award, all offerors must have an active and complete registration in the System for Award Management (SAM) at https://sam.gov/. The contracting officer will verify the prospective awardee�s registration in SAM prior to award. Failure to have an active SAM registration will result in the quote being deemed ineligible for award. 1.6 Questions and Inquiries: Submit all questions via email to SFC Amber N. Sena at amber.n.sena.mil@army.mil. 1.6.1 Questions Due Date: August 10, 2026, at 4:00 PM MDT. Questions received after this deadline may not be addressed. 1.7 Quote Submission: Submit quotes via email to SFC Amber N. Sena at amber.n.sena.mil@army.mil. 1.7.1 Quote Due Date: September 1, 2026 at 4:00 PM MDT. Quotes received after this deadline may be considered unacceptable. 1.7.2 Vendor Responsibility: It is the quoter�s responsibility to ensure the Government receives the quote before the deadline and to monitor SAM.gov for any amendments to this solicitation. 2.0 Requirement Description 2.1 General Requirement: The contractor shall provide a comprehensive recruiting and retention marketing package for the New Mexico Army National Guard (NMARNG), as defined in the attached Performance Work Statement (PWS). 2.2 Contract Type: Firm-Fixed-Price (FFP) 2.3 Period of Performance: 2.3.1 Base Period (12 Months): September 25, 2026 � September 24, 2027 2.3.2 Option Year 1 (12 Months): September 25, 2027 � September 24, 2028 2.3.3 Option Year 2 (12 Months): September 25, 2028 � September 24, 2029 2.3.4 Option Year 3 (12 Months): September 25, 2029 � September 24, 2030 2.3.5 Option Year 4 (12 Months): September 25, 2030 � September 24, 2031 2.3.6 Option 6 Month Extension: September 25, 2031 to March 24, 2032 2.4 Place of Performance: The Contractor shall perform work offsite (remotely). The Contractor shall maintain an adequate workforce for the uninterrupted services ensuring stability and continuity of personnel and services. 2.5 The established budget parameter for the base year of this acquisition is between $160,000.00 and $190,000.00. 3.0 Quote Submission Instructions 3.1 Completeness: Quoters shall submit all required information as part of their quote. Incomplete information may result in the quote being deemed unacceptable. Do not submit extraneous documents not requested by the solicitation. 3.2 Reserved � The price matrix has been removed 3.2.1 Quoters must provide pricing for the Base Period and all four (4) Option Periods and one six month period. Pricing must be submitted in the pricing schedule in the solicitation document SF 1449. 3.2.2 The Government will evaluate offers for award purposes by adding the total price for all options to the total price for the basic requirement. A Total Evaluated Price (Base Period + All Option Periods) must be included. 3.2.3 Quote Page Limitations and Formatting Requirements: To ensure a fair and timely comparative evaluation, quoters must strictly format their submissions on standard 8.5 x 11-inch pages with exactly one (1) inch margins on all sides, utilizing 12-point Times New Roman font for all body text (graphics, tables, and charts may use a minimum of 10-point Arial or Times New Roman font). Submissions must be single-spaced with a double space between paragraphs, formatted in searchable Adobe PDF (.pdf) or Microsoft Word (.docx), and strictly adhere to the following limits: Factor 1 (Technical Capability) is limited to a maximum of twenty (20) pages, Factor 2 (Experience) is limited to a maximum of two (2) pages, and Factor 3 (Price) has no page limit but must be complete. Pages exceeding these limits will be severed from the quote and will not be evaluated; furthermore, any attempt to bypass these limits using narrow margins, compressed spacing, or microscopic text will be viewed as a significant weakness during the comparative evaluation or may lead to the quote being excluded from further consideration. 4.0 Evaluation Factors for Award - In accordance with RFO FAR 12.203, the following factors will be used to evaluate quotes: 4.1 Factor 1: Technical Capability - The Government will evaluate the quoter�s technical capability based on how effectively the quoted solution meets the Government�s requirements as defined in the PWS. The Government will perform a holistic assessment of the quoter�s solution. 4.1.1 Technical Solution and PWS Omissions Instruction: To facilitate a thorough comparative evaluation, if a quoter's quoted solution does not address all requirements, or excludes any portion of a requirement listed in the Performance Work Statement (PWS), the quoter MUST provide a specific, itemized list identifying every requirement or partial requirement that will not be performed. This list must explicitly reference the precise PWS paragraph numbers and titles for each excluded item (e.g., "Paragraph 5.1.1.2: Provide printing and postage for 20,000 oversized postcards"). Failure to clearly and exhaustively identify omitted tasks or part of a task could be considered a significant weakness during the comparative evaluation, as it prevents the Government from accurately assessing the full scope, risk, and value of the quoted solution. 4.1.2 As part of this comparative evaluation, the Government will assess the PWS requirements the quoter offers to fulfill within the budget parameter and will evaluate the impact of any omitted PWS tasks to determine which quote provides the most advantageous technical solution. In accordance with RFO FAR 12.203(a)(1), predetermined technical subfactors will not be utilized. 4.2 Factor 2: Experience - This factor evaluates the depth and relevance of the quoter's actual history in performing work similar in scope, complexity, and magnitude to this solicitation, as distinct from Past Performance, which assesses the quality of that work. The Experience submission is strictly limited to a maximum of two (2) pages. Pages exceeding this limit will be removed and will not be evaluat

Who won similar work

16 award notices on SAM.gov in the last 24 months. Matched by: Same agency (Army), same product/service code (PSC) R701.

Single-winner award sizes (16): middle half $50K to $566K, median $114K; range $11K to $985K.

WinnerAwardsValueLast
LEARFIELD COMMUNICATIONS, LLC2$100KJul 13, 2026
MARCH MARKETING LLC1$985KSep 30, 2026
ARILLIC LLC1$980KOct 2, 2025
BLUEPRINT CREATIVE GROUP, LLC1$773KSep 29, 2026
RC STRATEGIES LLC1$640KJul 31, 2025
DBASE MEDIA, LLC1$541KJul 10, 2026
DMVHUB, INC1$368KJun 18, 2025
THRIVE POP, LLC1$222KSep 26, 2026
DIRECTIONAL AD-VANTAGE HOLDINGS, LLC1$128KJun 10, 2026
LEARFIELD COMMUNICATIONS Laramie WY 82071 USA1$100KAug 28, 2025

Value counts single-winner awards. "Shared" awards are multiple-award contracts that list every winner with the same total ceiling; that ceiling is not one company's win, so it is not added in. Revenue next to a ticker is the company's last annual revenue from its 10-K.

Latest awards

Competitive landscape

For the 8 most frequent past winners above. Lobbying is matched by the company's exact name or exact ticker; agencies are as named on the filings.

  • 0 of these past winners lobbied Army, Dept of (Corps of Engineers) or Army, Dept of (Other) or Natl Guard since 2024 (0 filings)
  • 0 of their lobbyists list a past Army, Dept of (Corps of Engineers) or Army, Dept of (Other) or Natl Guard job
  • No corporate PAC money from them to the overseeing committees since 2024
  • 0 foreign-agent (FARA) registrations
See who and the source records with Pro

Policy around it

Bills the past winners named while lobbying this agency's issues, rules from the department, and executive orders that name the agency, last 12 months.

  • 0 bills named on the past winners' lobbying filings
  • 32 rules from the department in the last 12 months
  • 0 executive orders naming the agency in the last 12 months
See who and the source records with Pro

Market

For past winners matched exactly to a listed company. Insider trades are open-market buys and sells (Form 4) in the last 90 days, shown as facts; our own study found insiders do not reliably buy ahead of awards. A sale marked 10b5-1 was made under a trading plan set up in advance.

  • 0 of the past winners are listed companies
  • 0 insider buys and 0 insider sells at them in the last 90 days
See who and the source records with Pro

Sources: SAM.gov notices and award notices; Senate LDA lobbying filings; FEC filings; FARA; Federal Register; congress.gov; SEC Form 4. Every row above links to its record.

Companies are matched to tickers by exact name only. A company we could not match shows no market rows; that is a miss, not a finding.