Special NoticePosted Jul 29, 2026·Responses due Aug 28, 2026

ServiceNow Software Sole Source Justification

General Services Administration · GSA/FAS/GSS/QSCBA/SPECIAL CONTRACTING BRANCH A AND QSCBB SPECIAL CONTRACTING BRANCH B

Stage
Early notice (sources sought, presolicitation or special notice)
NAICS
518210
Value
Not stated
Solicitation
N0025361636017
Set-aside
No Set aside used
PSC
DA10
Place
NY, USA
Contact
Stephanie Bridgewater (stephanie.bridgewater@gsa.gov)
…Open on SAM.gov
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CSV Email

Capture briefs (a one-page, shareable copy of this page) are part of Pro. The CSV here holds the notice, its timeline and past awards.

Where this opportunity stands

Every notice posted under solicitation N0025361636017 in this department, oldest first.

Early notice
  • Jul 29, 2026 · this notice
    Special Notice
Solicitation
None posted
Award
Not yet. Typical award: Sep 10, 2026 to Apr 30, 2027, middle of the range Nov 12, 2026.
Measured from 11 past early notices at Federal Acquisition Service that later posted an award (middle half of cases, counted from Jul 29, 2026).

Next steps for this stage

Standard steps for the notice type; not advice about this buyer.

  • Answer the notice: this is when the requirement can still be shaped.
  • Contact the contracting officer named on the notice.
  • Check who won similar work; they are the likely bidders.

What the notice says

IAW GSAR 538.7104-3(b)(3), the attached ServiceNow sole source justification will be made publicly available for 30 days within 14 days after award.

Who won similar work

31 award notices on SAM.gov in the last 24 months. Matched by: Same agency (General Services Administration), same NAICS 518210.

Single-winner award sizes (8): middle half $775K to $54.5M, median $2.8M; range $38K to $400.0M.

WinnerAwardsValueLast
MAVEN AGI, INC1$400.0MAug 11, 2026
CREOAL CONSULTING LLC1$158.0MJun 2, 2026
Nimble Hiring, PBC. Charlotte NC 28205-1954 USA1$20.0MJun 3, 2026
Census Digital Partners, LLC1$4.0MSep 15, 2026
NEUBUS INC1$1.7MAug 28, 2026
CITIZ3N Government Solutions LLC1$900KJul 10, 2026
SBC INNOVATIONS LLC1$400KJul 6, 2026
HEARST BUSINESS MEDIA CORP1$38KFeb 13, 2025
CLOUDSERVUS LLC1– + 1 sharedSep 14, 2026
BRIDGEBASE MANAGEMENT LLC1– + 1 sharedJun 25, 2026

Value counts single-winner awards. "Shared" awards are multiple-award contracts that list every winner with the same total ceiling; that ceiling is not one company's win, so it is not added in. Revenue next to a ticker is the company's last annual revenue from its 10-K.

Latest awards
  • Oct 15, 2026ROARTECH INC$500K (shared ceiling)Multiple Award ScheduleShared multiple-award ceiling, not one company's win (Materiality N/A)
  • Oct 7, 2026TOIVOA, INC$475K (shared ceiling)Multiple Award ScheduleShared multiple-award ceiling, not one company's win (Materiality N/A)
  • Oct 7, 2026SoundWay Technologies, Inc$500K (shared ceiling)Multiple Award ScheduleShared multiple-award ceiling, not one company's win (Materiality N/A)
  • Oct 5, 2026PROMISE NETWORK INC$500K (shared ceiling)Multiple Award ScheduleShared multiple-award ceiling, not one company's win (Materiality N/A)
  • Sep 29, 2026INFINITIVE INC$100K (shared ceiling)Multiple Award ScheduleShared multiple-award ceiling, not one company's win (Materiality N/A)
  • Sep 16, 2026HEYMIRZA INC$475K (shared ceiling)Multiple Award ScheduleShared multiple-award ceiling, not one company's win (Materiality N/A)
  • Sep 15, 2026Census Digital Partners, LLC$4.0MMultiple Award ScheduleNo listed company matched (Materiality N/A)
  • Sep 14, 2026CLOUDSERVUS LLC$475K (shared ceiling)Multiple Award ScheduleShared multiple-award ceiling, not one company's win (Materiality N/A)
  • Sep 10, 2026AK Digital LLC$500K (shared ceiling)Multiple Award ScheduleShared multiple-award ceiling, not one company's win (Materiality N/A)
  • Sep 6, 2026SHAHEEM & SHAFIN CORP$475K (shared ceiling)Multiple Award ScheduleShared multiple-award ceiling, not one company's win (Materiality N/A)

Competitive landscape

For the 8 most frequent past winners above. Lobbying is matched by the company's exact name or exact ticker; agencies are as named on the filings.

  • 0 of these past winners lobbied General Services Administration (GSA) since 2024 (0 filings)
  • 0 of their lobbyists list a past General Services Administration (GSA) job
  • No corporate PAC money from them to the overseeing committees since 2024
  • 0 foreign-agent (FARA) registrations
See who and the source records with Pro

Policy around it

Bills the past winners named while lobbying this agency's issues, rules from the department, and executive orders that name the agency, last 12 months.

  • 0 bills named on the past winners' lobbying filings
  • 25 rules from the department in the last 12 months
  • 0 executive orders naming the agency in the last 12 months
See who and the source records with Pro

Market

For past winners matched exactly to a listed company. Insider trades are open-market buys and sells (Form 4) in the last 90 days, shown as facts; our own study found insiders do not reliably buy ahead of awards. A sale marked 10b5-1 was made under a trading plan set up in advance.

  • 0 of the past winners are listed companies
  • 0 insider buys and 0 insider sells at them in the last 90 days
See who and the source records with Pro

Sources: SAM.gov notices and award notices; Senate LDA lobbying filings; FEC filings; FARA; Federal Register; congress.gov; SEC Form 4. Every row above links to its record.

Companies are matched to tickers by exact name only. A company we could not match shows no market rows; that is a miss, not a finding.