Intent to Sole Source - Learfield Comm - College Sports Events Advertising
Army · W7M5 USPFO ACTIVITY IDANG 124
Capture briefs (a one-page, shareable copy of this page) are part of Pro. The CSV here holds the notice, its timeline and past awards.
Where this opportunity stands
Every notice posted under solicitation RR0001 in this department, oldest first.
- Aug 18, 2026Special NoticeOpen
- Aug 18, 2026 · this noticeSpecial Notice
Next steps for this stage
Standard steps for the notice type; not advice about this buyer.
- Answer the notice: this is when the requirement can still be shaped.
- Contact the contracting officer named on the notice.
- Check who won similar work; they are the likely bidders.
What the notice says
The Idaho Air National Guard (the Government) intends to issue a Firm-Fixed-Price order to a single source; Learfield Communications, LLC, on or about 10 September 2026. Idaho Air National Guard Recruiting has a requirement to target highly engaged, localized, and collegiate-aged demographics (e.g.,ages 18-30) within the state of Idaho. To achieve this, the agency requires direct integration into the athletic programs of Idaho Colleges and Universities, BSU, ISU, etc. The agency's requirement is to target the specific, highly localized audience through their colleges/univeristies official athl… (show all)
etic brand makes competing this requirement is legally and logistically impossible. Learfield Communications, LLC holds exclusive, legally binding multimedia rights (MMR) agreements with all colleges and universities in the state. Utilizing the university's official trademarked logos, mascot, and collegiate branding is essential to establishing trust and capturing the target demographic's interest. Learfield holds the exclusive license to authorize the commercial use of these intellectual properties in co-branded advertising. No other commercial advertising firm can legally license these marks for use. All physical signage, digital boards, PA systems, and interactive promotional spaces within state system are managed exclusively by Learfield. Any third-party wishing to secure a presence inside these venues must contract directly with Learfield. Furthermore, the official university athletic website and mobile application are closed networks; ad inventory on these digital properties cannot be brokered or purchased through standard programmatic advertising networks. This notice of intent is not a request for competitive quotations. However, all responsible sources may submit a capability statement, proposal, or quotation, which shall be considered by the Government. The Government will consider responses received within 15 business days of issuance of this notice. Information received will normally be considered solely for the purpose of determining whether or not to conduct a full and open competitive procurement or a small business set aside competitive procurement. The Government will not pay for any information received in response to this announcement. If the Government decides to compete this requirement, a synopsis shall be issued utilizing the combined synopsis/solicitation procedure identified in RFO 12.202. If this effort becomes a Small Business Set-Aside, RFO 52.219-14, Limitation on Subcontracting, will apply. Therefore, small businesses that want to be considered for a small business set-aside should demonstrate how they intend to comply. A determination not to compete this requirement based upon responses to this notice is solely within the discretion of the Government. Contractors should be aware of the following information: Contractors must include the following information: Points of contact, addresses, email addresses, phone numbers. Identification as a large U.S. business, a small U.S. business, or a foreign business. Please note that size indicated should be based on the NAICS code for this effort listed above. Identification of any other socioeconomic status (Women-Owned Small Business, Economically Disadvantaged Small Business, 8(a), Service Disabled Veteran Owned Small Business, Veteran Owned Small Business or HUBZone). Company CAGE Code or DUNS Number. In your response, you must address how your product meets the product characteristics specified above. Submitted information shall be UNCLASSIFIED. Responses are limited to 10 pages in a Microsoft Word compatible format. Responses should be emailed to Joseph Hupp at joseph.hupp.2@us.af.mil no later than, 2 September 2026, 3:00 PM EST. Any questions should be directed to through email telephone inquires will not be accepted. Notice to Offeror(s)/Supplier(s): Funds are not presently available for this effort. No award will be made under this Intent to Sole Source until funds are available. The Government reserves the right to cancel this solicitation, either before or after the closing date. In the event the Government cancels this solicitation, the Government has no obligation to reimburse an offeror for any costs.
Who won similar work
16 award notices on SAM.gov in the last 24 months. Matched by: Same agency (Army), same product/service code (PSC) R701.
Single-winner award sizes (16): middle half $50K to $566K, median $114K; range $11K to $985K.
| Winner | Awards | Value | Last |
|---|---|---|---|
| LEARFIELD COMMUNICATIONS, LLC | 2 | $100K | Jul 13, 2026 |
| MARCH MARKETING LLC | 1 | $985K | Sep 30, 2026 |
| ARILLIC LLC | 1 | $980K | Oct 2, 2025 |
| BLUEPRINT CREATIVE GROUP, LLC | 1 | $773K | Sep 29, 2026 |
| RC STRATEGIES LLC | 1 | $640K | Jul 31, 2025 |
| DBASE MEDIA, LLC | 1 | $541K | Jul 10, 2026 |
| DMVHUB, INC | 1 | $368K | Jun 18, 2025 |
| THRIVE POP, LLC | 1 | $222K | Sep 26, 2026 |
| DIRECTIONAL AD-VANTAGE HOLDINGS, LLC | 1 | $128K | Jun 10, 2026 |
| LEARFIELD COMMUNICATIONS Laramie WY 82071 USA | 1 | $100K | Aug 28, 2025 |
Value counts single-winner awards. "Shared" awards are multiple-award contracts that list every winner with the same total ceiling; that ceiling is not one company's win, so it is not added in. Revenue next to a ticker is the company's last annual revenue from its 10-K.
- Sep 30, 2026MARCH MARKETING LLC$985KNMARNG Recruiting Marketing Package ServicesNo listed company matched (Materiality N/A)
- Sep 29, 2026BLUEPRINT CREATIVE GROUP, LLC$773KMarketing and Advertising Services - Amendment 01No listed company matched (Materiality N/A)
- Sep 26, 2026THRIVE POP, LLC$222KNew Mexico Air National Guard (NMANG) Advertising ServicesNo listed company matched (Materiality N/A)
- Jul 13, 2026LEARFIELD COMMUNICATIONS, LLC$50KUConn Athletics MarketingNo listed company matched (Materiality N/A)
- Jul 10, 2026DBASE MEDIA, LLC$541KNEARNG Targeted Advertising with AINo listed company matched (Materiality N/A)
- Jun 10, 2026DIRECTIONAL AD-VANTAGE HOLDINGS, LLC$128KALANG Digital MarketingNo listed company matched (Materiality N/A)
- Apr 1, 2026Pacific Radio Group, Inc.$80KHawaii Radio Advertising CampaignNo listed company matched (Materiality N/A)
- Oct 2, 2025ARILLIC LLC$980KOHARNG Rec & Ret Digital Content SpecialistNo listed company matched (Materiality N/A)
- Sep 30, 2025CROSSHAIR MEDIA PLACEMENT, LLC$50KIowa Public BroadcastingNo listed company matched (Materiality N/A)
- Sep 2, 2025AUDACY OPERATIONS, LLC$81KLouisiana Air National Guard Recruiter AdvertisingNo listed company matched (Materiality N/A)
Competitive landscape
For the 8 most frequent past winners above. Lobbying is matched by the company's exact name or exact ticker; agencies are as named on the filings.
- 0 of these past winners lobbied Army, Dept of (Corps of Engineers) or Army, Dept of (Other) or Natl Guard since 2024 (0 filings)
- 0 of their lobbyists list a past Army, Dept of (Corps of Engineers) or Army, Dept of (Other) or Natl Guard job
- No corporate PAC money from them to the overseeing committees since 2024
- 0 foreign-agent (FARA) registrations
Policy around it
Bills the past winners named while lobbying this agency's issues, rules from the department, and executive orders that name the agency, last 12 months.
- 0 bills named on the past winners' lobbying filings
- 32 rules from the department in the last 12 months
- 0 executive orders naming the agency in the last 12 months
Market
For past winners matched exactly to a listed company. Insider trades are open-market buys and sells (Form 4) in the last 90 days, shown as facts; our own study found insiders do not reliably buy ahead of awards. A sale marked 10b5-1 was made under a trading plan set up in advance.
- 0 of the past winners are listed companies
- 0 insider buys and 0 insider sells at them in the last 90 days
Sources: SAM.gov notices and award notices; Senate LDA lobbying filings; FEC filings; FARA; Federal Register; congress.gov; SEC Form 4. Every row above links to its record.
Companies are matched to tickers by exact name only. A company we could not match shows no market rows; that is a miss, not a finding.