Form 4 Filing: MADDEN LARRY Surrenders for Taxes $306K of $DSP

TAX WITHHOLDING

⚡ MATERIALITY: 4/10

corporate issuer

Viant Technology Inc.

Ticker: $DSP

Transaction Value

$306K

Price/Share: $12.74

transaction date

2026-09-10

Shares: 24,016

Market Price Activity

HillSignal AI Analytical Report

SEC Form 4 documents direct changes in beneficial ownership of securities for public corporations. The reporting insider, MADDEN LARRY, holds the title of Chief Financial Officer at Viant Technology Inc..

On 2026-09-10, the insider transacted 24,016 shares.The shares were transacted at a weighted average price of $12.74 per share, resulting in a total market-relevant value of $306K.

Executive Summary Summary

MADDEN LARRY (Chief Financial Officer) had withheld for taxes $306K of $DSP

Post-Transaction Position: 374,355 shares

SEC Accession No: 0001284309-26-000025 (CIK: 1284309)

Verified Multi-Source Index

Verify the accuracy of this insider transaction and corporate entity independently. HillSignal pulls data directly from official SEC databases; use the sources below to corroborate.

SEC EDGAR FilingView Source Form 4

Yahoo Finance$DSP Quote & Profile

OpenCorporates RegistryVerify Corporate Identity

Google News$DSP News Coverage