DECKERS OUTDOOR CORP

Deckers Outdoor: Risky, Because It's So Cheap -- Strong Sell

Nike, On Holding, and Deckers Outdoor Are Down Between 23% and 43%. Here's the Stock to Buy, Even if the Fed Keeps Hiking Interest Rates.

Nike's deep brand strength makes it the most durable of the three, but On's Mbappé deal shows the challenger is gaining ground.

Nike Scores! Does It Matter?

Nike’s stock has lost over three-quarters of its value since notching a record high in late 2021. Nike’s brand has declined in consumers’ eyes, and competition has emerged from brands like On Holding and Deckers Outdoor’s Hoka sneakers. Meanwhile, Adidas stock is up 36% since a late March low, while Nike shares are down 20% in that same span.

BofA makes blunt call on HOKA-parent Deckers stock price after earnings

Deckers Outdoor (DECK) walked into its earnings night with everything a footwear company could want. Record fiscal 2026 revenue, record EPS, a blockbuster $3.5 billion buyback authorization, and a fiscal 2027 outlook that came in above Wall Street's consensus. Then, Bank of America trimmed its ...